The XSite Blog

Web developers and designers are available by the thousands. Gazillions. But hiring an industry specialist is probably the best bet, when you work in a specialized field. If all you need is an online business card, you can get anyone. Nearly. But if you want to do well attracting real estate related clientelle, for instance, there's no substitute for someone with industry expertise. What really needs to go into a mortgage site? How can appraisers position their services for the people who will actually visit their sites? What can an agent do to stand out from the pack? For this, you need a real estate specialist web builder.

On top of that, of course, if you're using an industry-specific platform, like an alamode XSite, it's good to get someone who knows XSite capabilities and limitations, and who can exploit the one and bend the other. For that, you need an alamode XSite specialist.

Lastly, there's making your site pretty, and there's making it both attractive and effective. There's doing a 'little SEO' and there's optimizing it in a way that drives traffic, both from SEO techniques, and from an overall internet marketing approach. You can always get less, do less, and need less; but what happens when you need more? Make sure the person you involve is capable of taking your internet marketing to the next level.

If you need all of these things, and you can find talent that weds them together, get that person in your orbit, get them involved with your site and your marketing, and start reaping the rewards.

I recently took on my wife as a client. You'd think that'd be a no-brainer, but she's got her thing, and I've got mine, and it just never occurred to me. When it did, our household income increased significantly, and she went from being relatively obscure to being fairly well known, in a short period of time. She's getting offers from all over, and clients are coming in from half a continent away. She's a hair stylist. What I give her is the kind of thing I try to give my clients. Granted, I spend a lot more time on her stuff than most clients want to spend on theirs.  But the point is that every hour I invest with her business makes our household richer. So essentially, it's always worth it. I spend a couple of bills, and I make it back many times over, on a regular basis. That's the whole point of marketing, is it not?