First, a domain should be keyword rich (more accurately, it should be search term rich). We've written about this in our corporate blog, so we won't belabour the point again here.

The value, though, of a second domain is particularly applicable to the alamode XSite. The XSite allows you to point secondary domains to particular pages of your site - effectively creating domain-based landing pages. If you don't have one that goes directly to your blog, you should.

The XSite, as currently configured out of the box, is based on the static business site model. Changes over the past few years have elevated dynamic sites (namely, blogs) into a superior position over static sites. In short, in terms of page rank and search engine placement, blogs and dynamic web sites are wiping out sites with fixed content that never changes. But it doesn't have to be one or the other. A site with two domains, one pointing to a static home page, and one pointing to the dynamic content (the blog) can actually yield a greater marketing coefficient, to coin a term. In other words, the value of two pages is greater than one plus one. A little "custom thinking", can give you a more custom XSite without much more effort or cost. You can do all this through the domains subpanel in the XSite wizard, or you can bring on a 3rd party domain from Godaddy.

It's true that you can continually update your home page but, frankly, the whole point of a blog interface is that it streamlines that activity. Besides, don't you want at least one static page that makes your "elevator pitch"?

So our answer is "yes", get a secondary domain, and point it to the blog on your XSite. Then publicize your blog on your business cards, in your e-mail tagline, in Facebook, and on your coffee mugs. And when you get a domain, don't get a vanity domain. Get one that's rich in search terms.

Just another tip from Market Moose XSite marketing solutions.